Paramount Pictures

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Film Descriptions by simpsonmollyy

GHD Advert Analysis - Detonations and Connotations

GHD Advert Analysis by simpsonmollyy

Creating Films

Creating Films by simpsonmollyy

Institution and Audience

Institution and Audience

Recently I went to the cinema to see some of the latest films. This included ‘Oblivion’, ‘Monsters University’ and ‘Despicable Me 2’.

Oblivion

I went to go and see Oblivion as the trailer looked very interesting and also it’s a science fiction film, and I enjoy watching that genre.

Other factors which contributed with me wanting to go and see it was the trailer. The trailer was exciting and action-packed and looked exciting. It included a variety of strange scenes which drew my attention.

Another factor would be the actors. Well known actors including Tom Cruise and Morgan Freeman played major roles in the film and I was intrigued to see their roles in it.

I enjoyed the film due to it's genre and the action put into it. Although it wasn't realistic and straightforward, it had a good plot.

The factors which impacted on my enjoyment was the thrill. It had speechless moments and had me in shock.

To conclude, Oblivion was worth watching as the actors were great, the scenes were realistic, and it lived up to my expectation.

Monsters University

I went to go and see Monsters University as I enjoyed the first one and I wanted to see if it was at the same standard as the first one.

Other factors which contributed to me wanting to go and see it was the characters. In the previous one the characters were funny and I enjoy comedy, so I wanted to see if they still included comedy into it.

I enjoyed the film as it was suitable for people who like to laugh (which is most people) and people who enjoy a plot twist.

The factors which impacted on my enjoyment was the added characters which weren't in the previous film. The producers made them look funny and sound funny too.
Overall Monsters University was a great film as it brings families together as it can be enjoyed by everyone.

Despicable Me 2

I went to go and see Despicable Me 2 at the cinema because I enjoyed the first one and wanted to see the second one too.

Other factors which contributed to me wanting to go and see it was again the characters. They're funny and are all different which adds to the creativity of the film. 

I enjoyed the film as it was much like Monsters University; the plot and characters were different but I enjoyed the humor of it. 

The factors which impacted on my enjoyment were the characters voices. A lot of them were high pitched or had accent's which made them funny. They also gave the characters weird features, for example, Gru the main character had a pointy nose and a strange accent; and the minions were yellow, small and all had big eyes.

Overall in Despicable Me 2 there was never a boring moment, so was highly entertaining for everyone watching. The film approaches all ages as families can watch it together.

5 Media Areas

Five Bands

Mystery Jets - The band plays a variety of music, mainly indie music, and can be appealing to anyone.
http://www.youtube.com/watch?v=qz-FoGp3p0s
Arctic Monkeys - The band is indie rock and is well known and I enjoy their catchy lyrics.
http://www.youtube.com/watch?v=1wznj4lD1Bs
Two Door Cinema Club - They're indie music, however they are different and there lyrics are positive and creates a good mood.
http://www.youtube.com/watch?v=YXwYJyrKK5A
The Vaccines - They're strange and quirky and produce a variety of music.
http://www.youtube.com/watch?v=uQKjI6395iU
The 1975 - The lyrics are quite funny and are very catchy.
http://www.youtube.com/watch?v=xeDGfk0UJw8

Five Songs

Baby I'm Yours - Breakbot - The song makes it feel like summer when you listen to it and they have an interesting name.
http://www.youtube.com/watch?v=6okxuiiHx2w

Fashion Killa - A$AP Rocky - The lyrics are catchy and it feels summery when you listen to it.
http://www.youtube.com/watch?v=snY-MhPcPg0

Sweet Life - Frank Ocean - This song puts you in a good mood.
http://www.youtube.com/watch?v=zInf-88f0Hs
Black Treacle - Arctic Monkeys - The song is unusual and it has strange lyrics.
http://www.youtube.com/watch?v=1wznj4lD1Bs
On the Run (Part II) - Jay Z and Beyonce - The song has a variety of singing and rapping in it so it's not boring and that's what makes you want to carry on listening.
http://www.youtube.com/watch?v=xPkPgAYXqww

Five Films

Safe House - Great action film and quite different. 

http://www.youtube.com/watch?v=1IfQY4fNcnw

Pretty Woman - Typical love story but a classic.

http://www.youtube.com/watch?v=MAiQvt1_TsM

50 First Dates - Although it's a love story it's very funny and Adam Sandler is great.

http://www.youtube.com/watch?v=H1SVxJZTgI4

Seven Pounds - Get's me every time.

http://www.youtube.com/watch?v=7kpK1fKzoDs

Monsters Inc. - Classic, perfect for all the family.

http://www.youtube.com/watch?v=8IBNZ6O2kMk

Five TV Shows

Hollyoaks - Better than any other soap. More for a younger audience rather than older. Always contains great story lines.

Two and a Half Men - Full of comedy, great characters from a drunken ladies man and his brother living with him.

Four Weddings - Funny to watch four brides fight over a holiday which is paid for.

Friends - Absolute classic, never gets old, sorry funny, like everyday life filmed for our entertainment.

Britain and Ireland's Next Top Model - Interesting to watch regular people turn into models by well known judges

Five Websites

Twitter - Use it to catch up with friends or tell everyone what you're up to.

Instagram - Encourages you to upload photo's and people can view and like them. 

Vine - 6 second clips people make which are hilarious.

Facebook - Good to catch up with friends and family.

Ebay - Love a good bargin. 

Detonations and Connotations

Detonations and Connotations

Apple

Apple is a company who creates and sells technology such as computers, laptops and phones. the logo does contain more than one meaning. The logo is actually an apple which has a bite taken out of it, so may be mistaken as just a picture of an apple with a bite out of it. Groups which may find the logo/brand difficult to identify would be probably older and younger people such as ages below ten and older than sixty. I think younger audiences would understand this logo but not for what it means. Younger audiences would perhaps think it was just an image of an apple rather than what it stands for. I think older audiences would think the same as younger audiences and also, if you'd asked them about the brand, they may not understand.

Citroen

Citroen is a company which produces well known cars. I think the logo does contain one more meaning as the logo looks like parallel lines facing upwards so it might be mistaken as that. I think the groups which may find this brand difficult to work out is age and geography. I think age as some people may have not been around when the brand was created, for example, young children may not know what this means. Also I think people from different countries (other than Europe) would find it difficult to work this brand out as it's a French company.

 Male Symbol

The male symbol is just a representation of identifying a male. The logo does not contain more than one meaning. Young children may find this difficult to read as they may not understand.

McDonalds

McDonalds is a company which produces a variety of fast food. The brand does not have another meaning. I think everyone will be able to understand this logo as it's a popular fast food company worldwide.

No Iron Symbol

The no iron symbol is just a symbol printed on the clothing/bedding etc. Tag to tell people not to iron something. The logo does not have another meaning. Young children may not be able to understand this as it's not something which probably is taught or learnt until you're older.

No Entry Symbol

The no entry symbol is a symbol telling people not to enter certain places. The logo does not have another meaning. Again, I think young children would have a problem reading this as they may not have been taught about the meaning yet.

Men and Women Symbol

The men and women symbol could possibly mean that both genders are allowed in certain places etc. E.g. Unisex toilets. The logo does not have another meaning. Again, I think young children would have a problem reading this as they may not have been taught about the meaning yet.

Rolling Stones

The Rollling Stones is a band. I don't think it has another meaning. I think the younger generation would have difficulty with this logo as they're quite old and they may not know who they are.

Olympics

The Olympics is a worldwide sporting event which happens every four years. It does not have another meaning however it may be mistaken as the Audi logo as they are both similar logos. I think everyone will understand this logo as it's the biggest sporting event in the world.

Pawn Broker 

A Pawn Broken is a place where people lend money at interest. I don't think this has another meaning. I don't think many people will understand this logo as it's not very well known unless you've borrowed money from there.

Wool

A wool symbol is used to identify wool. I don't think this has another meaning. I don't think many people will understand this logo as it's not used much in everyday life (unless you wash/iron clothes and read the label often).

Union Jack

The union jack logo is used to represent the United Kingdom. I don't think it has another meaning. I think everyone will understand this logo as the UK is a well known country (although young children may have difficulty as they may be too young to understand). 

Star of David

The Star of David is used to represent Judaism. I don't think it has another meaning, however some people may just think it's an image of a star if they come across it in random places. I think young children may have difficulty understanding this as they're young and may not be taught about religions yet.

 Scales of Justice

The Scales of Justice is used to represent truth and fairness. I don't think it has another meaning however some people may see it just as a pair of scales. The younger generation may not understand this as they may not have been taught about it.

Connotations

Red - Anger, passion, love, danger

Orange - Determination, warning, desire

Yellow - Curiosity, hope, happiness

Green - Health, hope, envy

Blue - Truth, calm

Violet - Sympathy, rage, wisdom, passion, friendship

White - Innocence, weakness, softness

Black - Mourning, dark, mysterious

Representation in TV Drama or Soap Opera

TV Drama/Soap: Soap

Genre of Soap: Everyday Drama (life)

Actor/Actress’ Name: Emmet J. Scanlan

Character’s Name: Brendan Brady

Age of Actor: 34

Age of Character: Mid 30’s

Ethnicity: Irish

Regional Identity: Anglo-Irish

Costume usually includes: Handle-bar moustache, a suit and a collared shirt (usually unbuttoned at the top).

Sum up lifestyle in 5 words: Fascinating, Weird, dangerous, misunderstood, complicated.

Friends include: Cheryl Brady, Ste.

Interests: Ste, money and seeking revenge on his father.

Motivation in most situations: People make false accusations of him which makes him angry and do bad things.

Love life: Great interest in ex-partner Ste.

Problems in life: His past (murdering people) and his father (who abused him).

Key moment in drama series/soap: When he admitted to murders he had done and got sent to prison.

Prediction for future narratives (storylines): To return and become a better/liked person and make things right with his ex-partner Ste.


How is the audience supposed to react to him: The audience is supposed to be angry with the character as he has killed people in the past. Also, they may feel sympathetic towards him as he has had a rough upbringing with his father abusing him.

Script
Scene: Ste’s apartment

Brendan: (approaches the front door and knocks on it)

Ste: (Ste opens the door, shocked) Brendan? What are you doing here?

Brendan: I’ve been released early on good behaviour. Can I come in?

Ste: Yeah. (Let’s Brendan in)

Brendan: So, how have you been- (Notices Ste’s father, who he’s never seen in Hollyoaks before, sat on the sofa) Danny?

Ste: Dad, this is an old friend, Brendan this is-

Danny: (He stands up uncomfortably and confused) Brendan?

Ste: (confused) Wait you two know each other? How?

(Silence)

Brendan: We used to be friends-

Danny: We used to be together.

Ste: What?

Character 

Brendan Brady
Mid 30’s
Moustache, suit with unbuttoned shirt at top of collar.
Angry, mysterious looking.
Ste Hay
Early 20’s
Chavvy, always wearing trainers and tracksuits.
Can be angry and depressed at times.


Danny Lomax
Early 40’s
Casual, shirt and jeans, well groomed.
Flirtatious, confident, thoughtful and charming. 

Case Study - Oblivion

Oblivion is an American post-apocalyptic science fiction film starring Tom Cruise (playing Jack Harper) who plays one of the few remaining drone repairmen assigned to earth after its surface was destroyed after a war between the humans and an alien group known as the ‘Scavs’. He lives with his team partner and lover Andrea Riseborough (playing Victoria) whose job is to keep an eye on her partner and receive mission objectives from Melissa Leo (playing Sally). She is the mission commander of the Tet, a spaceship which orbits around the earth. Being one of the two remaining humans on Earth, Jack is startled when he comes across a downed spacecraft with other humans in it, which are killed, apart from one. He recognises her face from dreams he keeps having from his previous life (before the war, he was married to her). Once a friendship is made between the both of them, a chain of events begin, one of them being surrounded by Scavs. The leader of the Scavs (who actually turn out to be humans with alien masks on), Morgan Freeman (playing Beech), explains to Jack that they've been told a lie about who they are and why they have the jobs they are assigned to, and need their help to get earth back to the way Earth was. Victoria discovers that Jack is keeping secrets and being unfaithful, so tells Sally they are no longer ‘an effective team’, so kills Victoria then attempts to kill Jack but Olga Kuryleno (playing Juila, the surviving women from the spacecraft) shoots the drone which killed Victoria. Jack then plans to help Beech by sending the nuclear bomb to blow up the Tet (which is then found to be Sally, who is just a triangular stoned ship with a red laser eye in the centre, known as the alien technology) to save the earth. They detonate the bomb which blows up Sally. Although Jack and Beech do not survive, a clone of Jack then takes on the role of being Julia’s life partner, with their child.




Genre
The genre of Oblivion is most definitely science fiction due to its relation to aliens, clones, and modern technology. The sort of people who would want to watch this film is if they have great interest in the modern world or just enjoy films about science and the way it can be portrayed. The film is rated a certificate 12A, so is suitable for anyone who want to watch it over the ages of 12.

I think this film is suitable for both genders as it has romantic gestures in it between Jack, Victoria and Julia and has action gestures too for example when Jack and Beech go to the Tet to destroy it.

Budget
Oblivion cost $120 million to make. It soared the box office with an overall $286,168,572.

Director
Oblivion was directed by Joseph Kosinski, a film director, film producer and a screenwriter. Oblivion is typical of Kosinski’s work as he has also been the director for the Disney science fiction film the Tron: Legacy.

Cast

• Tom Cruise (playing Commander Jack Harper) is a major star and very well known for being the main role in many films including this one. Cruise star’s in many films, so he doesn't really have a particular genre he sticks to. He’s well known for being Joel Goodson (a comedy) in ‘Risky Business’ which launched him into his stardom; Ethan Hunt (action film) in the ‘Mission: Impossible’ films; Jerry Maguire (a romantic comedy) in ‘Jerry Maguire’; Lieutenant Daniel Kaffee (drama) in ‘A Few Good Men’; Captain Nathan Algren (war) in ‘The Last Samurai’ and Jack Reacher (thriller) in ‘Jack Reacher’. There are many other films he has been the main role in but these are a good example of the variety of genre’s he stars in. 
• Morgan Freeman (playing Malcolm Beech) is a major star too and very well known for not only being an actor, a film director and narrator too. Freeman star’s in many films too. He also varies between all genres’ as well. He’s known for being Thaddeus Bradley (thriller) in ‘Now You See Me’; Allan Trumbull (thriller) in ‘Olympus Has Fallen’; Keith Ripley (crime) in ‘Thick as Thieves’; God (comedy) in ‘Bruce Almighty’; Ellis Boyd Redding (drama) in ‘The Shawshank Redemption’ and many others. 
• Olga Kurylenko (playing Julia Rusakova) is known however mainly in France as she is a French actress and model. Her acting life started in Television series’. The only other heard of film she has been in is ‘Quantum of Solace’ (a James Bond action film).
• Andrea Riseborough (playing Victoria Olsen) is relatively unknown in her acting life however has been in some recent films including playing Nina Dunham (thriller) in ‘Disconnect’ which came out in 2013 and Sarah Hawks (thriller) in ‘Welcome to the Punch’ which came out in 2013. I believe Andrea is an upcoming actress who enjoys being a part of serious films.
• Nikolaj Coster-Waldau (playing Skyes) is relatively unknown until recent films. He varies genre’s but looking at his filmography he enjoys being in action/thriller films. He’s known for being in ‘Game of Thrones’, although it’s a television series it’s quite known, where he plays the role of Ser Jaime Lannister (fantasy drama) and plays Lucas/ Jeffrey in ‘Mama’ (horror).
• Melissa Leo (playing Sally) is an American actress and is relatively known for being in lots of films, however not greatly known ones. She starred in ‘Olympus Has Fallen’ (thriller) playing the role of Ruth McMillan; ‘Flight’ (drama) playing Ellen Block; ‘Red State’ (horror) playing Sarah Cooper, ‘The Fighter’ (drama) playing Alice Ward and ‘Frozen River’ (drama) playing Ray Eddy. From my research I can gather that she enjoys playing roles in serious films.
• Zoe Bell (playing Kara) is not only an actress but a stuntwoman too. She has been in many well-known films including ‘Django Unchained’ (western) playing the role of Tracker; ‘The Proposal’ (romantic comedy) playing Margaret; ‘Inglorious Basterds’ (war) playing Shosanna and Bridget von Hammersmark; 'Catwoman’ (superhero) playing Laurel; ‘Kill Bill’ (thriller) playing The Bride and ‘Xena: Warrior Princess’ (fantasy) playing Xena.

Producing
The film was produced by studios Relativity Media (owned by founder Ryan Kavanaugh, who’s studio has produced many successful films including ‘The Fast and Furious’, ‘The Pursuit of Happyness’, ‘Evan Almighty’, ‘Hancock’, ‘Hellboy’, ‘Mamma Mia!’, ‘Seven Pounds’, ‘Little Fockers’, ‘Paul’, ‘Limitless’, and ‘The Bourne Legacy’), Chernin Entertainment (owned by founder Peter Chernin, who’s studio has not produced many films, however has produced ‘The Heat’, TV series’ ‘New Girl’ and ‘Outnumbered’), Monolith Pictures and Radical Studios (owned by founder Jesse Berger and Barry Levine, who’s studio helped produce ‘Hercules: The Thracian Wars’, ‘Last Days of American Crime’, ‘Abattoir’ and ‘Freedom Formula: Ghost of the Wasteland’).

Technology
They use very little digital technology in ‘Oblivion’ as you may think. Most of the scenes were performed on land, mainly in Iceland. All of the guns, drones and transportation used in the film were made especially for it; they’re as realistic as they look in the film. Also, the landscapes (e.g. sunset) captured in the film are real, filmers went onto a high inactive volcano in Hawaii for a week to get the best shots they could. Concept art was created to vision the film. To create the ‘out of the sky’ house, they created the house themselves and then used the landscape they filmed on the volcano to project it around the house, giving it a realistic look. The landscape lighting used for the room is the actual lighting used to highlight the actors/actress’ faces rather than using extra lighting to make it look unrealistic. By using little technology in this film and actually creating it visually allowed the actors/actress’ to believe they were actually in the film rather than having to visually pretend the scene was there. The bubbleship used was actually created. A bubbleship was built for the driveway on the house, and a cockpit of the ship was built on a motion built wall so when characters were being in action, this allowed them to be able to move around in the ship. Some visual effects were used for when things needed to be there and they weren't for example, Jack remembers a football game which happened, and he pretends he’s a part of the game, and there’s billboards and crowds of people behind him. CGI was used for the control panel Victoria control’s to help Jack on his journeys and to keep track of where he is, his latitude and to track down broken drones. It is also used a hologram on Jack’s bubbleship to diagnose problems with it and a hologram on the drones to diagnose humans or objects.

Distribution
The studio which distributed ‘Oblivion’ is Universal Studios, an American motion picture studio, founded by Carl Laemmle, Pat Powers, Mark Dintenfass, William Swanson, David Horsley, Charles Baumann, Adam Kessel and Jules Brulator. This studio has created many successful films since the 1910’s onwards, including ‘The Flintstones’, ‘Nutty Professor’, ‘Meet the Parents’, ‘Bridget Jones’ Diary’, ‘About a Boy’, ‘Bruce Almighty’, ‘Fast and Furious’, ‘Love Actually’, ‘Peter Pan’, ‘Hot Fuzz’, ‘’Kick Ass’ and many more.

UK and US release dates
‘Oblivion’ was released in the UK on the 10th April 2013 and in the US on the 19th April 2013.

Screening
The film was delivered on IMAX screenings over 323 theatres. The domestic box office made $89,107,235 and the international box office made $197,062,741 making a grand total of $286,169,976.

Marketing
‘Oblivion’ was promoted in a variety of ways including premiers, autograph signings, trailers, posters and interviews.
By using posters to promote the film allowed the public to notice the film anywhere in a public place like in shops or bus windows. This makes people more aware of something so could possibly gain an interest in going to see it.
By holding premiers to promote the film allows the target audience to interact with whoever created the film and the actors or actress’ to discuss the film with them. As a lot of premiers are broadcasted on TV, this also allows the film to get a lot more people interested in it and to potentially get more people to go and see it.
Autograph signings help promote films as it allows the public to go and meet their favourite actors/actress’ to discuss the film with them.
Trailers do a similar thing to what posters do- make you gain an interest in the film. However, trailers give you a glimpse of the film, persuading you to go and see it if you enjoy those particular actors, actresses or genres.
Lastly, interviews are a great way of getting the public to go and watch the film you’re promoting. You get to hear a director, producers, actors or actress’ perspective on the film, and they always use persuasive techniques to gain your interest. Interviews also allow you to get to know some of the characters before you go and see the film.