Thursday 5 September 2013

Detonations and Connotations

Detonations and Connotations

Apple

Apple is a company who creates and sells technology such as computers, laptops and phones. the logo does contain more than one meaning. The logo is actually an apple which has a bite taken out of it, so may be mistaken as just a picture of an apple with a bite out of it. Groups which may find the logo/brand difficult to identify would be probably older and younger people such as ages below ten and older than sixty. I think younger audiences would understand this logo but not for what it means. Younger audiences would perhaps think it was just an image of an apple rather than what it stands for. I think older audiences would think the same as younger audiences and also, if you'd asked them about the brand, they may not understand.

Citroen

Citroen is a company which produces well known cars. I think the logo does contain one more meaning as the logo looks like parallel lines facing upwards so it might be mistaken as that. I think the groups which may find this brand difficult to work out is age and geography. I think age as some people may have not been around when the brand was created, for example, young children may not know what this means. Also I think people from different countries (other than Europe) would find it difficult to work this brand out as it's a French company.

 Male Symbol

The male symbol is just a representation of identifying a male. The logo does not contain more than one meaning. Young children may find this difficult to read as they may not understand.

McDonalds

McDonalds is a company which produces a variety of fast food. The brand does not have another meaning. I think everyone will be able to understand this logo as it's a popular fast food company worldwide.

No Iron Symbol

The no iron symbol is just a symbol printed on the clothing/bedding etc. Tag to tell people not to iron something. The logo does not have another meaning. Young children may not be able to understand this as it's not something which probably is taught or learnt until you're older.

No Entry Symbol

The no entry symbol is a symbol telling people not to enter certain places. The logo does not have another meaning. Again, I think young children would have a problem reading this as they may not have been taught about the meaning yet.

Men and Women Symbol

The men and women symbol could possibly mean that both genders are allowed in certain places etc. E.g. Unisex toilets. The logo does not have another meaning. Again, I think young children would have a problem reading this as they may not have been taught about the meaning yet.

Rolling Stones

The Rollling Stones is a band. I don't think it has another meaning. I think the younger generation would have difficulty with this logo as they're quite old and they may not know who they are.

Olympics

The Olympics is a worldwide sporting event which happens every four years. It does not have another meaning however it may be mistaken as the Audi logo as they are both similar logos. I think everyone will understand this logo as it's the biggest sporting event in the world.

Pawn Broker 

A Pawn Broken is a place where people lend money at interest. I don't think this has another meaning. I don't think many people will understand this logo as it's not very well known unless you've borrowed money from there.

Wool

A wool symbol is used to identify wool. I don't think this has another meaning. I don't think many people will understand this logo as it's not used much in everyday life (unless you wash/iron clothes and read the label often).

Union Jack

The union jack logo is used to represent the United Kingdom. I don't think it has another meaning. I think everyone will understand this logo as the UK is a well known country (although young children may have difficulty as they may be too young to understand). 

Star of David

The Star of David is used to represent Judaism. I don't think it has another meaning, however some people may just think it's an image of a star if they come across it in random places. I think young children may have difficulty understanding this as they're young and may not be taught about religions yet.

 Scales of Justice

The Scales of Justice is used to represent truth and fairness. I don't think it has another meaning however some people may see it just as a pair of scales. The younger generation may not understand this as they may not have been taught about it.

Connotations

Red - Anger, passion, love, danger
Orange - Determination, warning, desire
Yellow - Curiosity, hope, happiness
Green - Health, hope, envy
Blue - Truth, calm
Violet - Sympathy, rage, wisdom, passion, friendship
White - Innocence, weakness, softness
Black - Mourning, dark, mysterious

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